This guide is educational reference material explaining the factors used in Margin Invest's scoring engine. It is not investment advice. Always do your own research before making investment decisions.
How Factors Work
After passing elimination filters, stocks are scored across three pillars — Quality, Value, and Momentum — using 20 individual factors. Each factor is percentile-ranked within its GICS sector, producing scores from 0 to 100. This sector-neutral approach ensures a cheap bank is not compared to a cheap tech company.
A percentile of 85 means the stock scores better than 85% of its sector peers on that factor. All factors use the same 0-100 scale, which makes cross-factor comparison straightforward: an 85 on Gross Profitability represents the same relative strength as an 85 on Price Momentum, even though the underlying units are completely different.
Quality Pillar (7 Factors)
The Quality pillar measures the fundamental strength of the business — how profitably it operates, how stable those profits are, and how trustworthy the reported numbers are.
1. Gross Profitability
How much economic value the business creates from its assets before operating expenses and financing costs. Research has shown this to be one of the strongest single predictors of future stock returns.
Source: Novy-Marx (2013), "The Other Side of Value: The Gross Profitability Premium"
2. ROIC-WACC Spread
Measures economic value creation — the gap between what a company earns on its invested capital and what that capital costs. A positive spread means every dollar deployed generates more than it costs. A negative spread means the business is destroying value regardless of reported accounting profits.
Source: Mauboussin (2014), "Measuring the Moat"
3. Earnings Quality
Detects earnings driven by accounting accruals rather than actual cash. When a company reports high net income but low operating cash flow, the difference is accruals — revenue recognized but not yet collected, expenses deferred, or other non-cash adjustments. High accruals historically predict poor future returns because they tend to reverse.
Source: Sloan (1996), "Do Stock Prices Fully Reflect Information in Accruals and Cash Flows About Future Earnings?"
4. Piotroski F-Score
A composite measure of financial strength improvement across nine binary signals spanning profitability, leverage, liquidity, and operating efficiency. Each signal scores 0 or 1; total ranges from 0 (worst) to 9 (best). Originally designed to separate winners from losers within deep-value stocks.
Source: Piotroski (2000), "Value Investing: The Use of Historical Financial Statement Information to Separate Winners from Losers"
5. Accrual Ratio
Measures the gap between reported earnings and cash flow over a longer window than the single-period Earnings Quality factor. High accruals over multiple years often precede poor future returns and can indicate aggressive accounting practices or deteriorating business fundamentals.
6. Moat Durability
A proprietary 0-4 score combining ROIC stability, competitive position indicators, and reinvestment consistency. Each point represents a distinct moat signature the engine detects: scale economics, pricing power, switching costs, and capital efficiency. Higher scores indicate a more durable competitive advantage that protects future returns.
7. ROIC Stability
Standard deviation of ROIC over 5 years. Lower variability means more predictable economic returns. A company that earns 15% ROIC every year is more valuable than one that swings between 5% and 25%, even though the average is the same — volatile returns undermine compounding and make the business harder to value with confidence.
Value Pillar (7 Factors)
The Value pillar measures whether the stock is cheap relative to what the business is worth — using multiple lenses so no single valuation method dominates.
1. DCF Margin of Safety
The gap between estimated intrinsic value (via discounted cash flow) and the current market price. A larger margin means the stock is more undervalued. This is the most fundamental valuation concept — buying a dollar of value for less than a dollar.
Source: Klarman (1991), "Margin of Safety: Risk-Averse Value Investing Strategies for the Thoughtful Investor"
2. EV/FCF
Enterprise value relative to free cash flow — what you would pay for the entire business (including its debt) relative to the cash it generates. Lower is cheaper. Uses enterprise value rather than market cap to account for differences in capital structure, making comparisons fairer across companies with different debt levels.
Source: Greenblatt (2006), "The Little Book That Beats the Market"
3. Acquirer's Multiple
What an acquirer would pay relative to operating earnings. Simpler and often more predictive than price-to-earnings because it uses enterprise value (capturing debt) and EBIT (before financing and tax effects). Carlisle's research showed that the cheapest stocks on this metric systematically outperform.
Source: Carlisle (2014), "Deep Value: Why Activist Investors and Other Contrarians Battle for Control of Losing Corporations"
4. Owner Earnings Yield
A Buffett-inspired metric measuring true owner cash flow yield. Adjusts for maintenance capex (the amount needed to sustain the business, not grow it) and working capital changes that distort reported free cash flow. This captures what the business actually generates for its owners after keeping the lights on.
5. Shareholder Yield
Total cash returned to shareholders as a percentage of market cap. Captures both dividends and buybacks, providing a more complete picture of capital return than dividend yield alone. Many high-quality companies return capital primarily through repurchases rather than dividends, which a dividend-only lens would miss entirely.
Source: Faber (2013), "Shareholder Yield: A Better Approach to Dividend Investing"
6. Growth Gap
The difference between the company's sustainable growth rate and the growth rate the current stock price implies. Computed via Reverse DCF: the engine works backward from the market price to determine what growth the market is pricing in, then compares it to demonstrated growth. A positive gap means the market underestimates growth potential.
7. Asset Floor
Net asset value as a percentage of market cap. Provides a downside protection estimate — how much of the stock price is backed by tangible assets. A high asset floor means that even in a worst-case liquidation scenario, a significant portion of the investment is recoverable.
Momentum Pillar (6 Factors)
The Momentum pillar captures whether the stock has positive forces behind it — price trends, earnings surprises, and informed buyers accumulating shares.
1. Price Momentum
Classic 12-minus-1 month momentum: the stock's return over the past year, excluding the most recent month. Skipping the last month avoids the well-documented short-term reversal effect where recent winners tend to give back gains over very short periods.
Source: Jegadeesh & Titman (1993), "Returns to Buying Winners and Selling Losers: Implications for Stock Market Efficiency"
2. Standardized Unexpected Earnings (SUE)
Measures earnings surprise relative to the typical magnitude of surprises for that company. A company that beats expectations by $0.05 when its surprises are usually $0.01 is sending a much stronger signal than one that beats by $0.05 when its surprises regularly swing by $0.10. Captures the well-documented post-earnings announcement drift.
Source: Foster, Olsen & Shevlin (1984), "Earnings Releases, Anomalies, and the Behavior of Security Returns"
3. Insider Cluster Score
Clusters of insider buying — three or more distinct insiders purchasing shares within a 90-day window, weighted by role seniority. A single insider buying could be routine or personal. Multiple insiders buying around the same time signals broad management conviction that the stock is undervalued. CEOs and CFOs carry more weight than directors.
Source: Lakonishok & Lee (2001), "Are Insider Trades Informative?"
4. Institutional Accumulation
Tracks sophisticated institutional investors building new positions, based on 13F filings from a curated list of high-conviction managers. Net new positions from these managers indicate smart money recognizing value before the broader market does.
Source: Cohen, Polk & Silli (2010), "Best Ideas"
5. Sentiment Score
Composite of analyst revision trends, short interest changes, and options market signals. Captures the direction and intensity of market participant expectations. Rising analyst estimates, declining short interest, and bullish options positioning collectively indicate improving sentiment that often precedes price appreciation.
6. Runway Score
Measures how long a company can sustain its current growth trajectory based on reinvestment rate and capital efficiency. A company growing at 20% per year needs sufficient reinvestment opportunities at attractive returns to maintain that pace. If the reinvestment runway is short, growth will decelerate regardless of current momentum.
How Factors Combine
Individual factor percentiles are combined within each pillar, and pillar scores feed into the final composite. Factor weights are not equal — they vary by the company's growth stage. A High Growth company receives more weight on reinvestment and momentum factors; a Mature company receives more weight on capital return and value factors. See the Composite Score & Tracks guide for details on how growth stage adjustments work.
All factors within a pillar use multiplicative scoring: if any single factor scores zero, it pulls the entire pillar toward zero. This prevents a company from masking a fundamental weakness in one area with strength in another.
Known Limitations
- Insider and institutional data have reporting lags — 2 business days for insider transactions (SEC Form 4), 45 days for institutional holdings (13F filings). By the time the data is available, some price impact may have already occurred.
- Some factors are more predictive in certain market regimes than others. Momentum tends to crash during sharp reversals, while value factors can underperform for extended periods during speculative bubbles.
- Percentile ranks are relative to sector peers — a "high" quality stock in a low-quality sector may still be mediocre in absolute terms. A bank scoring 90th percentile on ROIC is not comparable in absolute terms to a software company scoring 90th percentile.
- Factor weights vary by growth stage, which means two stocks with identical raw scores can receive different composite scores if they are in different growth stages. See the Composite Score & Tracks guide for the weight adjustment logic.